iNOA - A Breakthrough Ammonia Free Permanent
Discover it at Fifty50 Hair Design & Technology today...
L'Oréal Professionnel has unveiled iNOA, a breakthrough
product it believes will redefine the salon hair colouring
industry. iNOA, which stands for 'Innovation No Ammonia',
is the most revolutionary colourant to come out of its labs
in decades. iNOA is the first ammonia-free product in the
market that can lighten or 'lift' up to three levels, cover
100% grey and has true-to-tone colour results. All without
odour or any of the discomforts occasionally associated
with ammonia application, like an itchy scalp.
The secret of the Oil Delivery System technology is a breakthrough
oil base that drives the colourant into the heart of the
hair fibre without the need for ammonia and provides greater
respect for the hair. INOA has been proven to provide more
respect for the hair fibre and helps to leave hair feeling