iNOA - A Breakthrough Ammonia Free Permanent Colour

Discover it at Fifty50 Hair Design & Technology today...

L'Oréal Professionnel has unveiled iNOA, a breakthrough product it believes will redefine the salon hair colouring industry. iNOA, which stands for 'Innovation No Ammonia', is the most revolutionary colourant to come out of its labs in decades. iNOA is the first ammonia-free product in the market that can lighten or 'lift' up to three levels, cover 100% grey and has true-to-tone colour results. All without odour or any of the discomforts occasionally associated with ammonia application, like an itchy scalp.

The secret of the Oil Delivery System technology is a breakthrough oil base that drives the colourant into the heart of the hair fibre without the need for ammonia and provides greater respect for the hair. INOA has been proven to provide more respect for the hair fibre and helps to leave hair feeling smoother.

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